Branding; Layout Design
University Union is the official programming board of Syracuse University. We plan the highest attended concerts, speakers, movie screenings, and lectures on campus. With much growth over the last few years, University Union needed a way to build their brand up in a way that was consistent, professional, and exciting. When I heard they were creating a new Brand Specialist position, I jumped at the opportunity. The following Brand Guidelines book is just one of the handful of projects I got to work on during my time as the organization's first Brand Specialist.